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Why And How To Market Your Real Estate Business.

Real estate investment includes a wide range of activities such as development and construction of townships, housing and commercial properties, maintenance of existing properties. Real estate investment has been an option for many high net-worth individuals, financial institutions and other individuals looking for the best way to invest their money in stocks, bullion and property. One way that many high net-worth individuals, financial institutions and other individuals is among stocks, bullion, property and other avenues in real estate. Real estate investment provides stable and predictable income through income and capital growth of the money invested. Residential, commercial office space and retail sectors investments are some of the specialty in real estate. When investing in real estate you have to put a large sum of money in the investment which lacks liquidity and have uncertain gestation period. To succeed in real estate you have to create a beneficial marketing plan and then practice a disciplined effort to the marketing plan on an even basis.

High net worth individuals (HNIs) and financial institutions are the two most active real estate investors in both residential and commercial properties. Foreign direct investments (FDIs) form a small portion of the total investments in real estate due to the various restrictions such as a minimum lock in period of three years, a minimum size of property to be developed and conditional exit. Among the various activities of real estate sector, construction sector plays a crucial role in the economy through employment of skilled and unskilled labour force which directly or indirectly affect the other sectors.

In order to succeed you must ensure that you market your real estate business and ensure that the rendering of the investment information to potential customers is done in the right manner which includes providing contact information for the clients who may be interested. There are different ways of marketing in real estate which includes classified ads programs, ads in the “Freebie” papers, putting bandit signs or road signs, flyers and bulletin board posting, business cards, clothing, imprinted and promotional items such as pens and key chains among others. This forms of advertisements helps potential clients to acknowledge your business and provides them with contact information in case they want to purchase a property from you.

In order for an investor to get maximum real estate returns from a bought property they have to make sure that it is in a good condition, in a good location and free from any legal requirements. Investment in newly built properties is preferred to already existing once because the properties are modern and in good conditions needing no repairs and hence they have a higher return rates.

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