It is important for contractors to have a good website. A website enables contractors to market their services and to attract and to keep in touch with customers. Thus, it is crucial for contractors to design effective websites. There is more to a good website than its appearance. There are several essential elements that a good website should have. So, which features should a good contractor website have?
The Type of Services Offered
Many contractors focus on creating a website that appears to be visually appealing. As a result, they overlook the essence of including crucial business information. Customers often look up a contractor’s website to find out more about the type of services they offer. Clients often hope to find a detailed account of the services provided by a contractor. While describing your services, you can include information about the field you specialize in and the costs you charge.
Insurance and Licenses
Many customers lose significant amounts of money to online fraudsters who parade themselves as qualified contractors. As a result, customers prefer to work with licensed contractors. A contractor’s website should include their permits. Customers prefer to see a contractor’s license number. Nowadays, clients can use these numbers to verify the accreditation of contractors. They look up the numbers on the official website of the licensing board, to confirm whether it is legitimate or not. By adding your license information on your website, you will increase your levels of credibility and integrity. If you have insurance, you can include details about your insurance cover on your website. If you include your insurance details, you will be in a position to make your potential clients feel secure.
Images of Your Completed Projects
Photographs will reinforce the textual information you display on your site. It is advisable to include appealing and clear pictures that showcase your previous work. Pictures will help to engage potential clients and help them to visualize the type of services you offer. Moreover, images also give customers an opportunity to evaluate your services, experience, and competence thus, enabling them to decide whether you are right for the job.
Goals and Contact Information
Your website should not only describe your services, but also describe your goals, inspirations, mission, and your commitment to delivering quality services. Describing your objectives will help to establish a connection between you and your prospective clients. Your website should also include your business phone number and functional email address.
A List of Credible Referees
It is essential to include at least three referees on your website. You should also include their contact information. Referees will inform your clients about your character, experience, reputation, and competence.