Optimizing on the Negative Space in the Finance Logo Design
The last couple of years have been marked by remarkable changes in finance logos design. These days, companies are designing logos that are clean, easy to understand and with balancing positive and negative space. A boost in your graphics will guarantee the success of your brand.
Negative Space Defined
Simply, negative space is the blank left around the company logo and its essence cannot be underestimated. Negative space marks the outline of a logo. In a logo, the negative space is deliberately included and grabs the attention of prospective clients by communicating exactly what your brand stands for.
Whenever you strike a balance between the negative space and positive space in a logo, you know the log design is outstanding. The following tips will help your design your own exciting logo:
Keep it simple
Stirring the demand for goods and services is the major aim of any company or brand. The way to make your prospective clients remembering you to make your finance logo basic.
For instance, a conventional loan company optimizes on the negative space in the logo design. For that matter, a conventional loan company would be properly represented by an outline of a house. Also, in mortgage firms, similar to a conventional loan company, the negative space also plays an important role in helping with identification.
When a logo has too many aspects such as many colors, symbols and shapes, prospective customers will explain challenges interpreting and may turn the away.
Stick to One Visual Trick
When a financial logo is decorated with two or more visual aids, customers will find it challenging to understand. Always, craft an exceptional financial logo design whose potential clients can link to your company.
If you run an accounting firm, a company name in text with at most 2 colors is enough. There are thousands of similar firms and to be unique, consider an object like a calculator that leaves enough space for a unique look.
Consider a Conventional Design
Different from art and retail designs, finance logos designs are best when they take the traditional route. The basic designs of the financial logos in banks are made in a way that potential customers can find it easy to decode the message. Take Chase Bank, for example. The bank has a logo design that has the word Chase in black bold text inside a bolded blue fashionable Octagon. The degree of professionalism you aim to depict should be evident in your first potential options.
To Sum Up
In a company logo, the negative space is more important that you can care to comprehend. With the tips above, you can make your next company finance logo design stand out by optimizing on the negative space.